Logitech is eliminating the Blue microphone brand, and can now promote the merchandise underneath the Logitech G gaming model — solely conserving the Blue identify to “describe our applied sciences,” it stated. Blue has been faraway from Logitech’s “manufacturers” part on its web site, and the Bluemic.com area now directs to Logitech. All Blue merchandise, together with the Yeti, Snowball and others, are actually found only on the Logitech G section of its web site.
The corporate has additionally moved its Astro high-end gaming headsets, mixers and extra over to Logitech G, however will preserve that model, The Verge reported. “The Astro model will proceed to stay on as a premium console audio product collection beneath the Logitech G model. Keep tuned for extra info concerning ASTRO together with a launch that we predict our group can be very enthusiastic about,” the corporate stated in a FAQ on Reddit.
Logitech already hinted that it’d scuttle the Blue model, having launched the Blue Sona streaming mic underneath Logitech G late final yr. It additionally modified its description of the Yeti mic some time again, describing it because the Yeti microphone with Blue VO!CE expertise.
Logitech purchased Blue in 2018 for $117 million. Nonetheless, Blue Microphones has a historical past past what you could count on, having initially created the “Bottle” microphone earlier than ever creating any streaming merchandise (Blue additionally stands for “Baltic Latvian Common Electronics,” in keeping with Wikipedia). Its first microphone designed for streaming audio was the Snowball, nonetheless obtainable on Logitech because the Snowball Ice for $50.
On condition that the Blue model is extremely revered in podcasting, streaming and different areas, it appears an odd option to kill it off in favor of its personal model, which has far much less cachet. The corporate is promising a “deeper integration” with all its Logitech G merchandise, promising that you can configure them “multi functional place,” presumably its G HUB app. If that is the plan, then Logitech might have to handle criticism with that app, if the comments on its Reddit FAQ post are something to go by.
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